KP Rancheros—Packaging Design

The firm favourite snack, Rancheros, required a new identity and packaging design. The typography reflects the Wild West Americana, and the hero cowboy figure is reminiscent of the protagonist in classic Western movies—illustration by Steve Simpson.

Completed for Dcoy Design.

Rancheros Identity
Rancheros Branding Guidelines
Rancheros Bacon Flavour Snack Packaging
Rancheros Saucy BBQ Flavour Snack

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