Professional Design Practice 3  (SP 3104) - (Visual Communication Design).

This module explores the client-designer relationship – the role of the professional communications designer.


Module Delivery
This module is delivered in Semester 1, Year 3 of TU973, the Bachelor of Arts (Honours) in Design—Visual Communication, at the TU Dublin School of Art and Design (Option).

Learning and Teaching Methods
Learning modes include weekly lectures, presentations, and hands-on demonstrations of the various topics covered in the course. This module primarily employs project-based learning to foster active participation and encourage students to learn by doing and reflect on their learning. Group discussions are facilitated with practical laboratory practice.

This module is delivered through lectures, workshops, class discussions, Studio projects, team-based learning, guest lecturers, group discussions, peer-based critiques, and studio visits.

Delivery will align with best practices and use student-centred, active, communicative, and problem-based methodologies. The lecturer will act as a facilitator in the classroom, ensuring students actively contribute through pair work, group work and peer learning activities. Students will receive regular feedback on their progress per the concept of ‘feedback to feedforward’. More specifically, the feedback will inform students what they need to do to improve their professional design knowledge, skills, and attitudes. The lecturer will advise them on how to amend their class materials to meet students’ needs.

Assessment
This module is assessed through the delivery of a written academic paper in which students will discuss key literature on the topic and derive conclusions and arguments based on specific questions or themes.

Upon successful completion of this module, the learner will be able to:

1. Clarify the function of a design brief

2. Preparing a Client Service Level Agreement

3. Apply the relevant methods for billing and invoicing a client

4. Prepare schedules for efficient work practice

5. Articulate the legalities of third-party contracts

Learning Hours: Lecture 24 / Self-Directed 76

ECTS Credits:  5.

Reading List
Best, K. (2015) Design Management Pub. Bloomsbury Publishing [ISBN: 9781472573674].

Shaughnessy, S. (2010) How to be a Graphic Designer, Without Losing Your Soul Pub. Laurence King Publishing[ISBN: 9781856697095].
Shaughnessy, A. and Brook, T. (2009) Studio Culture Pub. Laurence King Publishing [ISBN: 0956207103].

Foote, C.S. (2009) The Creative Business Guide to Running a Graphic Design Business (Updated Edition) Pub. W. W. Norton & Company [ISBN: 9780393732993].